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   【設計】  文章日期:2022/05/13

游覽式辦公,科爾卡諾總部設計 ~ 零壹城市作品

從代工生產到建立自己的品牌,是中國制造業向產業上游溯洄的必由之路。

From OEM production to the establishment of its own brand is usually the way for Chinese manufacturing to reach the upstream segment of the industry.

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

科爾卡諾(Kano.cn)是一家具備國際視野的中國新銳品牌公司,專注于辦公家具的研發、生產、銷售與服務。從2019年開始,零壹城市與科爾卡諾攜手打造的科爾卡諾總部辦公空間,現已正式投入使用。項目總建筑面積7500平方米,包含會議、設計,銷售,研發,培訓、展廳等功能。

Kano is a new Chinese brand company with a broad international view, specializing in the development, production, sales and service of office furniture.Starting from 2019, LYCS Architecture and Kano have joined hands to create the Kano headquarters, which is now officially put into use. With a total floor area of 7, 500 square meters, this project is multi-functional for meeting, design, sale, R&D, training and showroom.

項目位于全國唯一的生態縣——浙江安吉。在綠水青山的薄霧之下,安吉也是中國家具制造業的重鎮,科爾卡諾總部就坐落于此,屬于占地面積約200畝,總建筑面積超過20萬平方米的科爾卡諾智慧工廠的一部分。

The project is located in Anji County, Zhejiang Province. Beneath the mist of clean water and green mountains, Anji, which is the only eco-country in China, also acts as a major town in China’s furniture manufacturing industry. The Kano headquarters is part of the Kano Smart Factory, which covers an area of approximately 200 acres and has a total floor space of over 200,000 square meters.

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

全球貿易秩序在疫情沖擊中變得動蕩不安,交流的不便,讓跨境貿易變得倍加謹慎;實地踏勘中,打著跨國視頻云帶逛的銷售小姐姐屢見不鮮。因此,規范、高端的展示實體產業,對豐滿企業品牌形象,贏得新貿易伙伴的信任至關重要。

The global trade order has become significantly turbulent amidst the impact of the epidemic, and the inconvenience of international communication has made the cross-border traders more cautious. It is common to see the salesmen engaged with the live steam for the cross-border clients. Therefore, the standardized, high-end presentation of the industry has increasingly become crucial to fleshing out the corporate brand image and winning the trust of new trading partners.

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

如何展示科爾卡諾從設計研發到生產制造的全產業鏈整合能力,并為企業員工提供高品質又令人鼓舞的工作環境?

How to demonstrate Kano’s capacity for integrating the entire industry chain from design and development to manufacturing, while providing high-quality and inspiring working environment for its employees?

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

我們說,零壹城市設計的不是房子,而是有趣的生活方式。對使用者真實需求的研究是我們設計的出發點,游覽與辦公是兩種我們提取的核心需求。于是,設計團隊提出的策略是“Promenade Workplace 游覽式辦公” 。將紐約古根海姆博物館的環形動線與香港匯豐銀行大廈陽光充裕的中庭結合起來會發生什么?

As we always keep in mind, what LYCS Architecture has committed to designing is the interesting lifestyle rather than house itself. Our design has started from the study of the actual needs of the users, and we extracted two core needs of the users: touring and working. Thus the design team came up with the strategy of “Promenade Workplace”, an attempt to combine the circular flow of the Guggenheim Museum in New York with the atrium of Hong Kong HSBC Main Building.

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

辦公區域圍繞一座6層通高的中庭布置,中庭中央,設計團隊設計了一座高達六層的超尺度的旋轉樓梯,仿佛一座巨大的舞臺,依次經過接待,會議,銷售,設計,研發,培訓,展廳,總裁辦公區,仿佛一座延展的剖面,將整座總部如何運轉清晰的呈現出來。

The office area is arranged around a six-storey atrium, in the center of which the design team has set up a six-storey super-sized spiral staircase, resembling a huge stage. Resembling an extended profile, it passes through the space of reception, conference, sales, design, R&D, training, showroom and the president’s office in turn, sufficiently presenting how the whole headquarters works.

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

游覽從一層開始,建筑前廳南向打開,落地玻璃窗模糊了室內外的界限,陽光,草坪與多彩休閑的公共空間產品相映成趣。

The tour begins on the ground floor, where the building’s vestibule opens to the south and the floor-to-ceiling windows blurs the boundaries between indoors and outdoors. The sunlight, the lawn and products in public space meet there, creating a relaxing and warming feeling.

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

一層設有多個不同尺寸的洽談、會議、休息空間,空間以碼頭、集裝箱、棧道和舟進行抽象化處理,展現出開門迎客的姿態。

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

On the ground floor there are a number of different sized areas for negotiation, meeting and relaxation. The space is abstracted with docks, containers, stacks and boats, showing the gesture of opening the doors to welcome guests.

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

拾級而上,二至四樓分別為國內國際營銷、設計研發和全屋定制團隊,整體風格暗中透亮,分別以商務高雅、創意活力、溫馨雅致三種風格為主題。

The second to fourth floors are prepared for the teams of domestic and international marketing, design and development and whole-house customization respectively. The overall style is dark and bright, with three themes of commercial elegance, creative vitality and sweet warmth responding to their different functions.

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

以高效私密和開放交流為光譜的兩軸,設計團隊設計了完全私密的電話亭,部分私密的玻璃盒子辦公區,半開放的格柵盒子辦公區,以及完全打開鼓勵交流的開放式辦公區。不同尺度,不同開放度的辦公區,為所有員工提供了包容、公平、有彈性、可持續和健康的工作空間,社恐與社牛,各得其所。

With the two axes of efficient privacy and open communication, the design team has designed a completely private telephone booth, a partially private glass box office area, a semi-open grille box office area, and an open office area that is completely open and encourages communication. The design with different scales and levels of openness provides an inclusive, equitable, flexible, sustainable and healthy workplace for all employees. Whenever good at social communication or not, they all feel comfortable.

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

升降桌、電話亭,辦公家具和墻面飾面板等由科爾卡諾的各大產線提供。員工既是設計者、銷售者,也是第一手的使用者,從使用體驗出發不斷迭代優化,為各產線產品提供真實的使用場景。

Height adjustable desks, telephone booths and office furniture all come from Kano’s major product lines, which means that employees are both designers and sellers, but also first-hand users. They continually contribute to the iterative optimization from the real experience, and provide the use of scenarios for those from different products lines.

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

五層為多元化的會議和培訓空間,多種輕松活躍的培訓形式讓培訓變得不再枯燥乏味,知識的獲得變得有趣高效。

The fifth floor is used as the diverse space for meeting and training. With a variety of relaxed and active training formats, it makes the training less boring and knowledge acquisition interesting and efficient.

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

走過連廊是企業展廳,展廳采用數字環繞屏幕,營造身臨其境的視覺效果,賦予空間藝術性和未來感。

Walking through the corridor is the corporate exhibition hall, which uses digital surround screens to create an immersive visual effect, giving the space a wonderful sense of art and future.

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

行至六樓行政層,整體風格變得商務穩重,彰顯現代商務總裁氣息,展現了多種不同性格的總裁辦公空間。

The sixth floor is for the executives, where the overall style is more suitable for business, reflecting the functional needs of modern CEO and showing various styles of CEO workplace.

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

回望中庭,樓梯宛若一座沐浴在陽光下的“游廊”,可開啟天窗為所有樓層的員工提供充足的陽光和新鮮空氣,在工作間隙讓頭腦徹底放松,中庭也成為企業獨一無二的標志性的身份特征。

Looking back at the atrium, you will find the staircase resembles a “veranda” bathed in sunlight. Skylights provide ample sunlight and fresh air for employees on all floors, helping them have a deep relax in between work sessions. Thus the atrium has become a unique identity for this company.

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

科爾卡諾辦公空間對傳統的總部辦公模式提出兼具辦公與展示的新范式,展示了“游覽式辦公”的新理念。辦公場景和銷售場景有機結合,賦能科爾卡諾更好的傳遞品牌價值,開拓市場,在競爭激烈的市場中脫穎而出。

Kano workplace proposes a new paradigm of both work and exhibition to the traditional headquarters office model, demonstrating the new concept of “promenade workplace”, where the workplace acts as the sales space, effectively helping Kano attract more customers and stand out in the competitive market.

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

游覽式辦公,科爾卡諾總部設計 - 零壹城市作品

項目名稱:科爾卡諾總部辦公空間

項目業主:浙江科爾卡諾辦公家具有限公司

項目地點:中國 | 安吉

建筑面積:7500平方米

項目時間:2022年

設計公司:零壹城市建筑事務所

攝影攝像:吳清山,黃亞明,杭州朱諾文化策劃有限公司

Project: Workplace of Kano Headquarters

Client: Zhejiang Kano-cn Office Furniture Co. Ltd.

Location: Anji | China

Area: 7500㎡

Date: 2022

Design Company:LYCS Architecture

Photographer: Wu Qingshan, Huang Yaming, Hangzhou F12 Film studio

資料來源、版權所有:零壹城市建筑事務所

資料來源 ~ 设计汇DesignHub

~原文網址~
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